Use Cases
See dozens of directions in minutes, then turn the one you pick into a usable file.
Short answer
To create a logo with AI, use Ideogram or Recraft: put the brand name in quotes and describe the sector and the style you want (minimal, geometric, handwritten) in one sentence. Ideogram leads on idea generation, Recraft on scalable vector (SVG) output. Take the final logo as a vector; pixel output breaks on signage and as a favicon.
AI has made the most expensive and slowest part of logo design almost free: the idea-generation stage.
A designer usually presents three to five directions for a brand, because each takes hours. With Ideogram you can see thirty in the same time. That makes deciding which direction to pursue radically easier.
But there is a limit, and it is worth knowing up front: AI produces a logo IDEA, not a usable logo FILE. That difference is the subject of the rest of this page.
Write what you do, who you serve and the feeling you want. A sentence like "third-wave coffee shop, young urban customers, warm and handmade" is a much better start than a prompt.
Put the brand name in quotes and describe a style. Run the same prompt in three styles (minimal, geometric, handwritten) to produce around thirty directions. Do not choose at this stage, only generate.
Regenerate the direction you like in Recraft, or have a designer draw it as a vector. Skip this step and the logo cannot be used on signage, business cards or as a favicon.
What AI tools produce is made of pixels. A logo has to be a vector: mathematically defined shapes that stay sharp at any size, whose colours can be changed later and which can be converted to single-colour print.
Try to print a pixel logo on a sign and it comes out blurry. Shrink it to favicon size and the details collide. Preparing a brand guideline, you cannot produce the colour variations. None of this is about prompt quality; it is the nature of the output format.
So the correct workflow has two stages: find a direction with AI, then convert that direction to vector. Because Recraft outputs SVG directly, it is the only option that combines both stages in one tool; the alternative is having a designer redraw the idea you picked.
If you intend to register a logo as a trademark, using fully AI-generated output as-is is a risky choice, and it carries two separate problems.
The first is copyright: in many countries, including Turkey, works without human creative input cannot be copyrighted. You can use your logo, but the legal ground for stopping someone else from using the same mark is weaker.
The second is similarity: because models are trained on existing imagery, the chance that your generated logo resembles a registered mark is not zero. Running a similarity search before filing matters even more for AI-generated logos.
The practical, defensible route: use AI at the idea stage, have a human produce the final drawing, and document that process. That way there is human creative contribution and a record of how it happened.
Yes. Ideogram's daily free allowance is more than enough for logo drafts and asks for no credit card. Bing Image Creator is completely free too. The only point where you need to pay is converting your chosen draft into a vector (SVG) — Recraft limits vector export on the free tier.
You can file, but a fully AI-generated mark cannot be copyrighted in most countries, which weakens your protection against third parties. There is also a risk that the generated mark resembles a registered one. The safe route is to use AI at the idea stage and have a designer produce the final drawing.
Ideogram for generating ideas and rendering the brand name correctly inside the image. Recraft for turning the idea you picked into a usable vector file. Using them in sequence gives noticeably better results than sticking to one tool.
In quotes and short. A structure like "the word 'TERRA' in a geometric sans-serif" makes the tool render the text literally. For names with Turkish characters (ğ, ş, ı) the error rate is high; generate several variations and pick the right one, or add the lettering afterwards.
Prompts are written in English because most tools give markedly better results with English prompts.
minimal lettermark logo for a coffee brand, the letters "KV" in a single continuous line, geometric sans-serif, black on white, flat vector, generous negative space, no gradient, no shadow
Works well in these tools: ideogram, recraft, midjourney
Note: Single-line geometric lettermarks are the most durable logo type: legible when small, printable in one colour.
logo with a simple abstract leaf symbol above the word "TERRA", clean geometric sans-serif, two colours deep green and warm sand, flat vector style, centred composition, white background
Works well in these tools: ideogram, recraft, midjourney
Note: Placing the symbol above the name keeps the logo flexible in both square (social) and horizontal (site header) use.
For logos, posters and typographic design: the one tool that gets the lettering right.
Generates logos, icons and illustrations directly as scalable vectors.
The subscription generator that delivers the most consistent artistic and aesthetic results.
The strongest open-weight family for photorealistic people and for text rendered inside images.